Pay Per Click (PPC) advertising allows you to instantly drive more traffic from search engines (like Google) and social media sites (like Facebook).
Google Adwords and other Pay Per Click advertising platforms (like Facebook ads) are a cost-effective way to target and reach new potential customers online. Conversion tracking allows you to see exactly how much it costs to generate each new customer – and how much each customer is worth.
We can set up and run PPC campaigns on Adwords, Facebook, Youtube and other platforms such as Linkedin and Reddit. We apply tried and true ad copywriting methods to create ads that “get the click,” and ensure your ads and landing pages are aligned to create a smooth customer experience.
We take the time to understand your business objectives – and the message your target customers really respond to – in order to develop campaigns that will make both you, and your new customers, very happy.
1. Jump to the Top of Google
Paid search advertising on Google Adwords allows you to jump right to the top of the search results, displaying ads instantly so you can start driving new, targeted customers to your website right away.
2. PPC Remarketing
Pay Per Click allows you to laser target your marketing around specific keywords (for search) or special interest groups and demographics (for social).
3. Facebook Advertising
Get ads in front of your target market where they spend most of their time: on social media websites like Facebook.
4. Image & Content Advertising
Effective, attention-grabbing visual ad campaigns allow you to make use of Google’s Content Network to reach a much wider audience online.
5. YouTube Video Advertising
Youtube, the world’s largest video sharing site (and the second-largest search engine behind Google) allows for cost-effective and creative ways of reaching your audience – that your competitors don’t even know about yet.
How Do We Do This
Once we’ve created our new campaigns, we’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success.
You should be continuously analyzing the performance of our Google Ads and your AdWords account – even just 20 minutes a week can make a big difference – and making the following adjustments to optimize your campaigns:
Add PPC Keywords: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to our business.
Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
By continuously optimizing your pay-per-click campaigns, you’ll be able to grow your customer base and increase ROI.