Is SEO Mantra Nice to work with?
Each client, as part of their monthly service, gets the following:
- A dedicated, highly experienced services manager.
- I have customised performance reports that are tailored to your business.
- Regular work in progress (WIP) meetings to discuss things such as changes in your business, your competitors, performance and what we have delivered.
How does SEO Mantra differentiate?
Our new clients consistently feedback that we differentiate our service in the following ways:
We are a boutique service provider, which means we pride ourselves on delivering quality, rather than quantity. We won’t work with your competitors: your business will be embraced as an essential part of our family of clients.
Our people are our greatest asset. We have gone to extraordinary lengths to create a team of exceptionally talented people to service our fantastic clients. We achieve consistent growth by applying best practices that are endorsed by Google. We don’t take shortcuts, our approach builds you an asset.
We can implement as well as advise, which means we get things done quicker and with less fuss. We offer a range of established training courses, for any clients that want us to help them take their SEO, AdWords, Social Media Marketing or Analytics reporting in-house.
How Much Do You Charge?
We don’t offer SEO or AdWords packages. We also don’t provide a one size fits all approach, as each business has a unique set of requirements. As part of our sales process, we prepare a customised plan and cost for your business based on factors such as an audit of your existing setup and the goals of your program.
Do We Guarantee Top Ranking Results?
We don’t guarantee search engine ranking positions for the following three reasons:
- Google and other search engines forbid performance guarantees (read more here).
- Performance guarantees lead to over optimisation and unethical practices that cause damage in the longer term.
- SEO is not just about getting rankings, and it’s about achieving enquiries or online sales, which requires tight cohesion across a range of variables such as content, design, technical performance and mobile usability.
How long does SEO/Paid Search take?
Our approach with paid search (AdWords, PPC) typically yields better results within the first month, though this is relative to how well the account was managed before we took it on.
To some extent, our SEO approach provides a better user experience within the first three months, in the form of better content and a better user experience. That said, we typically achieve better organic ranking results and site conversions after three months. Once again, it is relative to how well the account was managed before we took it on.
Ultimately, with both SEO and Google Ads, the more we get to know your business and your market, the better the results.
What is Search Engine Optimization (SEO)?
Search Engine Optimisation (SEO) is the practice of increasing the ranking position of your website in the organic search engine results pages for its target search terms. Organic search is sometimes referred to as natural search or unpaid search. Typical SEO tactics centre on creating excellent website content (copy, videos, images, blogs, etc.), technical optimisation, on-page optimisation and building natural backlinks.
What is Google Ads?
Google Ads (formerly previously Google AdWords, before July 24, 2018), is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.
What is White Hat SEO?
“White Hat SEO” uses optimisation techniques that follow Google’s Webmaster Guidelines, in contrast with “Black Hat” SEO that uses short term approaches to trick or manipulate the search engines. Black Hat SEO can deliver short terms results. However, it often destroys the long term value of your website and leads to a search engine penalty or a ban.
The most common “Black Hat” technique we come across in the New Zealand market is buying backlinks, as opposed to acquiring them naturally.
The key benefits of implementing a “White Hat” search engine optimisation strategy are:
- builds consistent results
- creates an asset, not a liability
- it enhances the user experience of your website
- Google updates do not impact your site no risk of being banned